Our Story

Our vision

To drive socioeconomic empowerment and transformation in Africa through craftsmanship

Our Mission

To create fashion that not only looks good but also does good - empowering individuals, building local industry, and nurturing future creatives.

Our Story

Elsie Glamour was born out of a deep passion for fashion and a pride in Kenyan craftsmanship. As a brand, we believe that what you wear should not only make you look good but also feel good - about yourself, your culture, and the impact you're making in the world. Founded in 2021, by Esther Nyawira (Elsie), we seek to empower women to embrace their uniqueness and strength in everyday wear.

We design and produce apparel for all body types and embrace diverse beauty standards. We also support  micro, small, and medium enterprise (MSME) fashion brands by providing mass production services, fostering economic growth and entrepreneurial success.